Company Recession Management: How CRM will DOUBLE your business!
Despite the pressures of an economic recession this year, along with indicators reporting technology spending taking a downturn, the market for Customer Relationship Management (CRM) software is expected to continue steady growth. One of the reasons for this is that a CRM system can be a valuable tool for companies to leverage to turn the [...]
Profit through CRM and Networking
Although the term CRM is now synonymous with software it is a concept that has been utilized for decades by companies that operate customer centric policies. It basically involves the processes and methodologies employed in managing the relationships between the company and the customer.
Customers are fickle creatures. They want to be looked after, nurtured, [...]
Marketing is not just American for selling
When I went to marketing school, one of the first lessons concerned the circus coming to town. It’s a great story!
If the circus is coming to town and you paint a sign saying, “Circus is coming to Fairgrounds Sunday,” that’s Advertising. If you put the sign on the back of an elephant and walk him [...]